Author: digitalcreative12

Assignment A well-known consumer product review organization was struggling to bring new members in with their low conversion rates. I was brought in as a contractor to review their user flow and the causes of low conversion rates. Stage 1I familiarized myself with their target audience, characteristics,and browsing/spending habits by going through theirresearch data and […]

Listerine.com needed to update its E-commerce function to provide more options and display products contextually. The brand wanted to provide easier and more direct solutions for users to look up products and find out “where to buy.” The user testing revealed that the swipe-up-to-purchase design was clearly the easiest solution for most users. Listerine.com needed […]