Role:
Senior UX Designer
Project:
• Mobile Apps
• Interactive PDFs
• Website updates
Deliverables:
• Sitemaps and Taxonomies
• Low-fidelity Wireframes
• High-fidelity Prototypes
Pfizer projects at Ogilvy Health included a number of multi-platform approaches. Engaging health care professionals requires more than just a responsive website for desktop and mobile devices. Custom mobile apps for iPad were often selected. The industry’s strict rules for writing styles and visibility of important information were always challenging due to the limited space for iPad.
Tradeshows and conferences throughout the year were important touch points to engage healthcare industry professionals as well. Pfizer would set up a booth with a touchscreen with enticing content to allure tradeshow participants.
Typically healthcare websites and apps contain more content than other industries. Creating a solid user flow that tells the brand story is always challenging. I worked with the strategy team closely to create a user-centric IA.